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Spring Public Relations Trends

Spring Public Relations Trends

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...

Why You Should Redesign Your Website

Why You Should Redesign Your Website

"Websites will promote you 24/7, no employee will do that." — Paul Cookson  Let that sink in.   Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the...

Going Viral on Social Media — The Good, the Bad and the Ugly

Going Viral on Social Media — The Good, the Bad and the Ugly

Periodically, something comes along on the internet that captures the attention of the country and invites all those willing to participate to join in. There was the Ice Bucket Challenge, The Git Up dance craze, Gangnam Style, Lip Dubs, Planking — we could go on and...

2020 Holiday Gift Guide

2020 Holiday Gift Guide

‘Tis the season for holiday shopping! Are you on the hunt for thoughtful and unique gifts? The Capital Region is full of innovative small business owners and talented makers creating items that everyone on your shopping list will love.   It’s more important now...

Meet Our New Intern: Dylan DeNault

Meet Our New Intern: Dylan DeNault

Say hey to Dylan! Dylan is a junior at Hobart College, pursuing a degree in communications and marketing. This winter break, he is spending time with the Baker Public Relations team virtually, learning the ropes and how to succeed as a PR professional.   Question:...

Baker Public Relations is Thankful For…

Baker Public Relations is Thankful For…

Have you heard a saying or question that brought back memories of a certain time or place? What if someone asked you a question regarding being thankful? Most minds would flash back to the scene of sitting around the festively decorated Thanksgiving dinner table....

Black Friday and Minimizing Crowds During the Pandemic

Black Friday and Minimizing Crowds During the Pandemic

Black Friday is known for its hot deals that draw huge crowds of people. So, what happens now as The Centers for Disease Control and Prevention classifies “shopping at crowded stores just before, on or after Thanksgiving” as a high-risk activity to avoid?  Shifting...

Corporate Responsibility & Connecting With Your Customers

Corporate Responsibility & Connecting With Your Customers

As part of our business philosophy, we are constantly researching and working to understand how clients and customers want to connect with brands and businesses. It is valuable information that we use to advise our clients as we put together their public relations and...

Trader Joe’s and the Power of Influencer Marketing

Trader Joe’s and the Power of Influencer Marketing

Trader Joe’s is a unique player in the grocery industry. The private label retail chain is reputable for its fresh format and gourmet and organic food options. Not to mention, there’s truly no other place like it. Where else are you greeted by friendly employees in...

Meet Our Virtual Fall Intern: Silmija Cekic

Meet Our Virtual Fall Intern: Silmija Cekic

  Say hey to Silmija! Silmija is a Siena College Marketing Major with concentrations in Digital Marketing and Human Resources. Q: Where did you grow up?  A: Clifton Park, N.Y. Q: Why are you pursuing communications/public relations/marketing?  A: I chose...

Inside Production of InfluenceHER

Inside Production of InfluenceHER

Have you noticed a change with our InfluenceHER episodes? That is because InfluenceHER has turned virtual! Rather than stopping production due to the pandemic, we decided to roll with the changes.  In case you don’t know, InfluenceHER is a video podcast produced...

Nonprofits Need an Innovative Approach to Fundraising

Nonprofits Need an Innovative Approach to Fundraising

One of the biggest joys we have throughout the year is helping some of the amazing nonprofits we have here in our local communities. This year though has been incredibly tough to watch as the postponements and cancellation emails have come in for the all the galas and...

5 Reasons Why You Should Invest in Public Relations

5 Reasons Why You Should Invest in Public Relations

Whether you’re formulating a long-term or short-term plan, hiring a public relations firm such as Baker Public Relations can help shape your business for the future. This is especially true as we face uncertainty. Public relations services are incredibly important...

Q & A: Meet Our Virtual Summer Interns

Q & A: Meet Our Virtual Summer Interns

Baker Public Relations offers an internship program for high school and college students each semester to mentor young professionals. Even though this year has been quite unpredictable for higher education, we still have the capability to teach the next generation of...

Nice to See You Again.

Nice to See You Again.

You’ve probably heard it more than a handful of times since phasing back into normalcy after the pandemic began: “It’s so nice to see you again.” Well, here it is one more time. Our team at Baker Public Relations can’t wait to see all our clients and area...

Experts Weigh-In on the Future of Events in the COVID-19 Era

Experts Weigh-In on the Future of Events in the COVID-19 Era

ALBANY, N.Y. -- With New York state in various stages of reopening, event organizers are looking to experts on how to safely and successfully organize meetings, events and gatherings. The Albany Capital Center hosted a webinar Thursday, addressing the questions they...

Five Reasons You Should be Using Google Ads

Five Reasons You Should be Using Google Ads

Google Ads, when executed properly, is a foolproof way to gain traffic to your website. The advertising platform allows you to target your ideal audience via search, display, video and shopping ads.   Here are five reasons to utilize Google Ads in your marketing...

The Importance of Having a Post-Pandemic Plan

The Importance of Having a Post-Pandemic Plan

Every industry is impacted by the current health pandemic. When it eases, we all will be facing a new normal. Businesses will need to adapt to a post-pandemic way of life. Many states are beginning to lift restrictions, and people are facing lifestyle changes they’ve...

3 Phrases to Get You Through the Day

3 Phrases to Get You Through the Day

Have you ever heard the phrase, “small words have big meaning?” It’s true.   A simple sentence can contain an immense amount of meaning. So, as we continue to social distance for our community's health during the COVID-19 pandemic, we want to...

The Importance of Communicating During COVID-19

The Importance of Communicating During COVID-19

The last couple of weeks have not been easy. The coronavirus pandemic is rapidly evolving. The guidance from state and federal officials is shifting and updating daily. Misinformation is rampant on social media. Therefore, it is more important than ever to communicate...

Talking Tech: Video Production Equipment

Talking Tech: Video Production Equipment

In our last Baker Public Relations blog post, we wrote about how you can effectively use videos to appeal to consumers. But some key elements, technology and equipment are needed in order to do so.   So, let’s talk tech with our Media Strategist and Senior Account...

Appealing to Customers through Video Production

Appealing to Customers through Video Production

Video has become an even more important tool in the public relations arsenal. Whether it is content for a newsletter, a social media post or a video blog, more and more eyeballs are glued to screens looking for content to consume. Baker Public Relations offers an...

Reading In 2020: Books We Suggest

Reading In 2020: Books We Suggest

There’s nothing better during the winter than curling up by the fire with a good book. We asked our Baker Public Relations employees what books they have recently read and why others should read them in 2020. We decided to share what they said for one of this month’s...

New Year, New Business Goals

New Year, New Business Goals

Hard to believe another year has gone by. Time for those pesky New Year’s resolutions. People are heading to gyms, working on their finances, and much more. Everyone wants to reach their set goals for the new year, 2020. While many goals are personal, have you thought...

Your Capital Region Holiday Gift Guide

Your Capital Region Holiday Gift Guide

Life doesn’t pause when you have to start holiday shopping. Follow this Capital Region Gift Guide to make it a little easier to find unique gift ideas, courtesy of Baker Public Relations. Spa Day at Complexions: From body wraps and massages to facials and pedicures,...

Long-Term Success & Business Growth

Long-Term Success & Business Growth

It is a goal for many organizations and companies: long-term success. As Baker Public Relations looks at this idea, the concept of business growth is at the forefront. Our communications firm is embarking on a new adventure. So, we thought it’d be a good time to share...

Why Multimedia is Crucial for your Business

Why Multimedia is Crucial for your Business

New technology is being introduced every day, and as a business owner, you want to keep up with these evolving tools, and use them to your benefit. That is where multimedia comes into play. What is multimedia content? It is the action of using more than one medium of...

Strategic Planning: The Foundation of a Successful PR Campaign

Strategic Planning: The Foundation of a Successful PR Campaign

There are many facets in planning and executing a successful public relations campaign. Having a PR professional on your team can help you find a targeted approach that works. However, achieving your initial PR goals may take up to a year. Once you’ve decided that you...

Introducing InfluenceHER: Video Podcast Series

Introducing InfluenceHER: Video Podcast Series

Baker Public Relations is excited to announce a new video podcast series called “InfluenceHER” debuting on July 16. Megan Baker, president and CEO of Baker Public Relations, will sit down to chat with the Capital Region’s most interesting female influencers every...

Influencer Marketing

Influencer Marketing

Influencer marketing might sound like a new concept to some but it’s had a much longer history than one might think. In 1905, Roscoe “Fatty” Arbuckle, a well-known celebrity of his time, endorsed the cigarette brand, Murad. In 1934, Lou Gehrig was the first athlete to...

Storyteller’s Writing Workshop Takeaways

Storyteller’s Writing Workshop Takeaways

Storytelling As public relations professionals, we are trained to always seek out and execute the most up to date PR tactics in order to provide our clients with cutting-edge ideas and tools to help them reach their target audience. While it’s important to incorporate...

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