All Blogs
By: Matt Potolski, Senior Account Executive In today’s ever-growing, uber-competitive media landscape, it’s never been harder to break through and grab someone’s attention. And I mean really pay attention, not just scanning headlines but, reading an entire article, watching a full two-minute TV segment or listening to a 20-minute podcast interview. This is where great […]
FOR IMMEDIATE RELEASE: April 6, 2026 Baker Public Relations Evolves into The Baker Agency, Expanding as a Full-Service Integrated Communications Powerhouse Across Three Locations ALBANY, N.Y. – Baker Public Relations, a full-service, woman-owned public relations agency rooted in Albany and serving clients across Upstate New York and beyond, announced today that it has rebranded to […]
Public Relations is not just schmoozing at parties while holding a glass of overpriced Pinot Grigio (though, yes, there may be wine involved on occasion). PR is a professional art form—think strategic storytelling meets Jedi-level persuasion. But for the rest of us, what is PR, actually? Imagine your company as that lovable coworker who means […]
By: Tiarnan Barrett, Account Executive In today’s purpose-driven landscape, consumers, employees and stakeholders are increasingly seeking brands that contribute positively to society and the environment. That’s why more organizations want to highlight their Environmental, Social and Governance (ESG) work. And as they should, ESG is more than just a buzzword. It’s becoming a consumer expectation. […]
Brand Consistency: Why Small Details Make a Big Difference By: Morgan Gage, Social Media Marketing Specialist Let’s be honest: we live in a world where brands are constantly competing for attention. Standing out isn’t just about flashy campaigns or big ideas anymore. It’s about the small things, too. The tone in your captions, the colors you choose, and the way your brand sounds and […]
Media photos from the donation event may be accessed by clicking here. Mandatory credit: Troy Sand & Gravel. SAND LAKE, N.Y.— Troy Sand & Gravel, a fifth-generation family supplier of aggregates, asphalt and topsoil in the northeastern United States, made the single most significant contribution to the Sand Lake Ambulance fund drive in support of […]
ALBANY, N.Y.—The board of directors of the Albany County Pine Hills Land Authority (ACPHLA) voted unanimously Thursday to expand a temporary licensing agreement with Albany County, clearing the way for initial occupancy and re-use of a seventh building on the former College of Saint Rose campus. The building at 959 Madison Avenue, formerly known as […]
ALBANY, N.Y.—Today the Police Benevolent Association of New York State released the following statement, attributable to President James McCartney: “The PBA of New York State is saddened by the assassination of Charlie Kirk at Utah Valley University last week and commends our brother and sister law enforcement officers for their swift work in apprehending a […]
County Executive & Advance Albany County Alliance Partner with Governor Kathy Hochul, Empire State Development to Kick Off Central Warehouse Demolition County, Alliance leadership look ahead to Warehouse District’s next chapter ALBANY, N.Y.—Albany County Executive Daniel P. McCoy, the Advance Albany County Alliance Board of Directors and its leadership today joined Governor Kathy Hochul and […]
Pictures available by clicking here. BROCKPORT, N.Y.—SUNY University Police at the campus of SUNY Brockport joined with local emergency personnel recently to train on water rescues at the new pedestrian bridge over the Erie Canal. The bridge, which connects the Empire State Trail and the village of Brockport to the SUNY Brockport campus, opened in […]