Spring Public Relations Trends

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...

Why You Should Redesign Your Website

“Websites will promote you 24/7, no employee will do that.” — Paul Cookson  Let that sink in.   Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the...

New York-Based Baker Public Relations Expands Pittsburgh Office

PITTSBURGH, Pa. — Baker Public Relations, a full-service communications firm and New York State-Certified Woman-Owned Business Enterprise (WBE), today announced the hiring of Kristin Wenger as Senior Account Director for the Pittsburgh office. “I am delighted to...

Going Viral on Social Media — The Good, the Bad and the Ugly

Periodically, something comes along on the internet that captures the attention of the country and invites all those willing to participate to join in. There was the Ice Bucket Challenge, The Git Up dance craze, Gangnam Style, Lip Dubs, Planking — we could go on and...

Shooting Effective Video from Home / Keeping Video Editors Happy

If you’ve followed our blogs over the past couple years, a recurring theme has been the increasing importance of including video in your public relations efforts. People are visual learners and video has been proven to capture attention more effectively than print and...