Spring Public Relations Trends

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...

Why You Should Redesign Your Website

“Websites will promote you 24/7, no employee will do that.” — Paul Cookson  Let that sink in.   Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the...

Going Viral on Social Media — The Good, the Bad and the Ugly

Periodically, something comes along on the internet that captures the attention of the country and invites all those willing to participate to join in. There was the Ice Bucket Challenge, The Git Up dance craze, Gangnam Style, Lip Dubs, Planking — we could go on and...

Shooting Effective Video from Home / Keeping Video Editors Happy

If you’ve followed our blogs over the past couple years, a recurring theme has been the increasing importance of including video in your public relations efforts. People are visual learners and video has been proven to capture attention more effectively than print and...

2020 Holiday Gift Guide

‘Tis the season for holiday shopping! Are you on the hunt for thoughtful and unique gifts? The Capital Region is full of innovative small business owners and talented makers creating items that everyone on your shopping list will love.   It’s more important now...

Meet Our New Intern: Dylan DeNault

Say hey to Dylan! Dylan is a junior at Hobart College, pursuing a degree in communications and marketing. This winter break, he is spending time with the Baker Public Relations team virtually, learning the ropes and how to succeed as a PR professional.   Question:...