The Top Five PR Trends of 2024

The Top Five PR Trends of 2024 By: Morgan Gage, Social Media Specialist           Why does the Baker Public Relations’ team track and stay up to date on the latest industry trends? It’s simple; so, we can help our clients put their best foot...

Unlocking the Power of Digital Advertising Algorithms

10 Best Practices for Effective Targeting In today’s digital age, the success of any marketing campaign relies heavily upon the efficient use of digital advertising algorithms. These algorithms have revolutionized the way businesses reach their target audience,...

The Strategic Comms Plan Behind Taylor Swift’s Midnights

“What if I told you none of this was accidental” -Taylor Swift, the song Mastermind from the album Midnights  Taylor Swift is a well-known mastermind of commanding her audience’s attention and engagement. Her most recent album release, 2022’s “Midnights,” was rolled...

When ‘No Comment’ is still a comment

On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...