Black Friday is known for its hot deals that draw huge crowds of people. So, what happens now as The Centers for Disease Control and Prevention classifies “shopping at crowded stores just before, on or after Thanksgiving” as a highrisk activity to avoid? 

Shifting with the time.  

Stores such as Walmart have already announced their plans. According to the multinational retail corporation, its stores will be limited to 20 percent capacity and shoppers will be required to form singlefile lines before the opening at 5 a.m. In addition, Walmart will adjust online sales. The website will house new items with discounted prices throughout November 

Other retailers such as Kohl’s, Target, Best Buy and Home Depot are following similar strategies. One common denominator? Each one will be closed on Thanksgiving Day and shift more toward online deals lasting all month.  

The pandemic has created a lot of uncertainty. However, retail stores are making it their mission to deliver the Black Friday bargains their shoppers expect, while providing a safe experience.  

What do we learn from this? 

If the plan doesn’t work, change the plan but never the goal. As a public relations firm, we have experience with changing the narrative but keeping our eyes on the prize. 

Are you looking for guidance regarding how to change the narrative of your business during the pandemic? Call us today to hear about our messaging sessions and implementing new messaging to keep your business on track. 

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