In celebration of National Marketing Day, we are sharing our top five trend predictions for this year.
Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel with how consumers are absorbing content.
Live events will lead the way
Customers love to see their favorite brands go live. According to HubSpot, consumers are looking for authentic content that is unedited and interactive. Within the past year, Baker Public Relations has seen remarkable success producing live events on behalf of our clients and streaming them in the digital space.
Our work spans from award ceremonies to virtual fundraisers and telethons. Watch this video to learn how our Creative Services department can help produce a show you are proud of and reach your target audience.
Optimize your mobile display
Mobile optimization is key. When individuals are spending extensive hours on their phones, your website should be optimized to be viewed on all mobile devices. Google’s Mobile-Friendly Test tool demonstrates how easily users can navigate your mobile site. Unresponsive webpages will send users away from your site due to confusion.
Micro-influencers come into play
Using influencers to promote your brand is not a new tactic. In 2022, we will see the rise of micro- and nano-influencers. These smaller influencers have a more dedicated audience. According to Influencer MarketingHub, micro-influencers with less than 25,000 followers often have the highest engagement rates.
Cookies are going away
Google is phasing out third-party cookies in 2022. Marketers have used the tracking technology for years to improve the user experience. This change is to increase user privacy.
Blogging is here to stay
This marketing tactic has been a staple in reaching your target audience. According to HubSpot, 56% of marketers who leverage this service say it is effective. Of those surveyed, 10% believe blog content generates the most significant return on investment. Our takeaway? Keep drafting because blogging is not going away anytime soon. You finished reading our entire blog, so there is no argument there, right?
In conclusion, we are going to see the marketing world change this year. Our team is working diligently to stay on top of current trends. To learn how we can help push your business forward in 2022, contact our office today.