“Websites will promote you 24/7, no employee will do that.” — Paul Cookson
Let that sink in.
Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the process it’s important to consider potential impacts to search engine optimization (SEO) and plan accordingly.
Baker Public Relations proudly partnered with Ashleigh Lindsay, the #GirlBoss of her woman-owned and black-owned company — Digitally Grounded — to help us put our best foot forward with a new website for 2021. She worked with our team to develop a unique, functional site that truly reflects our creative spirit.
After we launched, we asked Ashleigh three questions about website updates. We would have asked more, but we think you should ask her yourself. Contact Ashleigh if you’re ready to give your brand’s around-the-clock digital promoter a virtual makeover.
Q: Why are website updates more important now than ever before?
A: Keeping your brand updated online is especially important now that we’ve had to switch to digital communication more often during the pandemic, but there are many other reasons to keep your web presence updated. Keeping your website (your business’ digital face) fresh will keep you relevant and help you rank better with search engines.
Q: How do you know when it’s time to update?
A: Maintaining your site isn’t just about creating new blog posts. Ensure that the overall look and functionality of your site are reflections of your current brand and where you’re going. If you haven’t updated your website’s look in a while and it feels outdated, or it’s not mobile-friendly, that can not only prevent you from being on page one of a Google search it can communicate to potential clients that you might not be in business anymore. With so many business closures in the past year, you want people to know you are open for business!
Q: What role does site function play in the revamping process?
A: Ensuring that your site is always updated, meaning you are running the latest version of any software or plugins — will prevent your site from breaking and keep it more protected from different security vulnerabilities that can occur with sites that haven’t been regularly updated. This is important for not only your business but anyone who may share personal information on your website, like sharing their email address when they sign up for something or making purchases on your site.
We asked Ashleigh three questions, and we encourage you to ask more. You can schedule a meeting with Ashleigh here.