The PR Trends that Dominated in 2022

And what to look out for in 2023  Each industry is subject to trends that influence operations, and public relations is no different. With the ever-increasing reliance on the internet and conversations that happen there, it’s clear to see which topics were reigning...

Consumer Directed Choices Delivers Gifts with a Personal Touch

Nonprofit meets its “adopted” family and delivers holiday cheer funded by employee donations ALBANY, N.Y.—This year, like every holiday season, a family was “adopted” for the holidays by Consumer Directed Choices(CDChoices), a nonprofit corporation providing payroll...

Quality PM, Inc. Reveals Newly Renovated Showroom

Bethlehem, N.Y.—Quality PM, Inc. Property Management and Contracting, a Capital Region renovation and construction firm with more than 15 years in business, opened their newly renovated showroom at a ribbon cutting hosted by the Bethlehem Chamber of Commerce on...

Why thought leadership is an important PR strategy

Establishing a client as an industry expert with unique insight will always be important in helping to build brand reputation and credibility, driving audience growth, promoting business-to-business marketing and securing status as a trusted go-to source for prominent...

5 Things you can do to give your Instagram page a facelift 

Is your Instagram page in need of some updating? Having an Instagram is like having another page to your website. People go to your profile to meet you! It is a place to showcase your brand, participate in a culture, and advertise your product. We could talk about...

I was wrong…

There came a time when I knew I no longer wanted to work in TV news. I lost my appetite for it. As I was trying to figure out what the future might hold, one thing I knew for sure, I did not want to work for a PR agency. I felt that agency life equated to representing...