2022—another year of uncertainties. This means another year of uncertainties for the public relations industry. Publicists and communication experts are no strangers to the changing landscape of this business. We are used to adapting to what the industry throws at us....
Your Association Lacks Internal Communication? Here’s Why: Having well-organized and clear internal communication is vital for any association’s success. It is nearly impossible to manage any external business if internal issues arise. Associations face a unique...
In celebration of National Marketing Day, we are sharing our top five trend predictions for this year. Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel...
Influencer Marketing Influencer marketing may sound like a twenty-first-century term, however, this marketing strategy has existed since the 1930s. Coco Chanel is recognized as one of the first to successfully execute influencer marketing as we know it...
“It can take 20 years to build a reputation, and only five minutes to ruin it.” – Warren Buffet In today’s world, crises can be very unpredictable, fast moving and paralyzing to an organization. If you share too little, you may raise suspicion. If you share too much,...
There are many moving parts when it comes to planning an event. Whether celebrating the opening of a new building or inviting the community to commemorate years of service as a local business, it is crucial that the event runs smoothly. Here are a few tips to start...
