Holiday planning in the middle of summer may not make sense at first thought, but the holidays are a crucial time for all your product-based clients as they are counting on you to put them on the map! Gift guides are a powerhouse marketing strategy; however, the...
In honor of Social Media Day, we dive into the impact this revolutionary way of communicating can have on your business. As we gear up to celebrate Social Media Day on June 30th, let’s take some time to understand how social media has changed our everyday lives and...
2022—another year of uncertainties. This means another year of uncertainties for the public relations industry. Publicists and communication experts are no strangers to the changing landscape of this business. We are used to adapting to what the industry throws at us....
Your Association Lacks Internal Communication? Here’s Why: Having well-organized and clear internal communication is vital for any association’s success. It is nearly impossible to manage any external business if internal issues arise. Associations face a unique...
In celebration of National Marketing Day, we are sharing our top five trend predictions for this year. Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel...
Influencer Marketing Influencer marketing may sound like a twenty-first-century term, however, this marketing strategy has existed since the 1930s. Coco Chanel is recognized as one of the first to successfully execute influencer marketing as we know it...
