10 Best Practices for Effective Targeting In today’s digital age, the success of any marketing campaign relies heavily upon the efficient use of digital advertising algorithms. These algorithms have revolutionized the way businesses reach their target audience,...
“What if I told you none of this was accidental” -Taylor Swift, the song Mastermind from the album Midnights Taylor Swift is a well-known mastermind of commanding her audience’s attention and engagement. Her most recent album release, 2022’s “Midnights,” was rolled...
On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...
Global online brokerage leverages latest capabilities in technology to benefit clients Saratoga Springs, NY— In keeping with the Shannon McCarthy Team’s commitment to bringing their real estate clients the highest level of customer service, Team Lead Shannon McCarthy...
In early 2021, the Adirondack Sports Council and its Organizing Committee for the Lake Placid 2023 FISU World University Games contracted with Baker Public Relations to begin promotion of the Games by highlighting a mascot design contest. After a successful contest...
In December 2021, the Saratoga County Office of Emergency Management tasked Baker Public Relations with designing an expansive recruitment campaign for volunteer firefighters at more than 30 fire departments across the county. Volunteer staffing at some of the...
In the spring of 2020, the City of Saratoga Springs sought a public relations partner to develop a strategic, multimedia marketing campaign aimed at increasing the awareness, education and enforcement of the New York State Mask Mandate for public safety...
In its 60th anniversary year in 2021, Malta Stillwater EMS celebrated decades of life-saving service to central Saratoga County. The agency was also faced with a new challenge: a public referendum over whether to establish an ambulance district for the Town of Malta....
As a premier builder of upscale and affordable apartment housing in 15 states across the eastern and southern United States, The NRP Group is a highly respected developer of living spaces accessible to all. The company maintains offices in 14 major cities, including...
Since 2017, Baker Public Relations has served as the public relations agency of record for SUNY Schenectady County Community College, commonly known as SUNY Schenectady. The agency’s involvement with the College has ranged widely, including driving and developing a...
