When ‘No Comment’ is still a comment

On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...

Roll with Us

In December 2021, the Saratoga County Office of Emergency Management tasked Baker Public Relations with designing an expansive recruitment campaign for volunteer firefighters at more than 30 fire departments across the county. Volunteer staffing at some of the...

Mask Up, Saratoga

In the spring of 2020, the City of Saratoga Springs sought a public relations partner to develop a strategic, multimedia marketing campaign aimed at increasing the awareness, education and enforcement of the New York State Mask Mandate for public safety...

Malta Stillwater EMS

In its 60th anniversary year in 2021, Malta Stillwater EMS celebrated decades of life-saving service to central Saratoga County. The agency was also faced with a new challenge: a public referendum over whether to establish an ambulance district for the Town of Malta....

The NRP Group

As a premier builder of upscale and affordable apartment housing in 15 states across the eastern and southern United States, The NRP Group is a highly respected developer of living spaces accessible to all. The company maintains offices in 14 major cities, including...

SUNY Schenectady

Since 2017, Baker Public Relations has served as the public relations agency of record for SUNY Schenectady County Community College, commonly known as SUNY Schenectady. The agency’s involvement with the College has ranged widely, including driving and developing a...

The PR Trends that Dominated in 2022

And what to look out for in 2023  Each industry is subject to trends that influence operations, and public relations is no different. With the ever-increasing reliance on the internet and conversations that happen there, it’s clear to see which topics were reigning...