Lessons Learned from a Public Relations Internship

Remember your first day as an intern? Deciding what to wear, what to say and what you can bring to the table to set yourself apart was probably front of mind.  It is an exciting opportunity to dip your toe in the “real world” off campus, find out what...

Common Misconceptions About the Media

EMILY: There are a lot of questions television reporters get from the public…  No, we don’t have our hair and makeup done for us.  Yes, most will write, shoot and edit their own stories.  And no, most reporters don’t get nervous on camera.  GEOFF: Emily...

The Ease of Livestreaming and Why You Invest in Doing it Well

Just as the advent of social media allowed companies and brands to connect directly with their customers in the 2000s, video has become the proven way to expose your brand, build customer loyalty and interact in a fun way. The ability to livestream on all major...

New York Sire Stakes Announces 2021 Schedule

Racing begins June 2 in Saratoga; Night of Champions to be held on Sept. 10 at Yonkers SCHENECTADY, N.Y. – The New York Sire Stakes (NYSS) today released the approved schedules for the 2021 racing season, announcing that this season’s Night of Champions Finals will be...

Veterans Miracle Center Receives Donation from Mohawk Auto Center

$5,000 going towards gas costs as organization delivers food during COVID-19 pandemic  ALBANY, N.Y. – Mohawk Auto Center has presented the Veterans Miracle Center with a check to help cover gas costs for the organization’s transportation van, which transports veterans...

Spring Public Relations Trends

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...