Black Friday is known for its hot deals that draw huge crowds of people. So, what happens now as The Centers for Disease Control and Prevention classifies “shopping at crowded stores just before, on or after Thanksgiving” as a high-risk activity to avoid? Shifting...
As part of our business philosophy, we are constantly researching and working to understand how clients and customers want to connect with brands and businesses. It is valuable information that we use to advise our clients as we put together their public relations and...
Trader Joe’s is a unique player in the grocery industry. The private label retail chain is reputable for its fresh format and gourmet and organic food options. Not to mention, there’s truly no other place like it. Where else are you greeted by friendly employees in...
Say hey to Silmija! Silmija is a Siena College Marketing Major with concentrations in Digital Marketing and Human Resources. Q: Where did you grow up? A: Clifton Park, N.Y. Q: Why are you pursuing communications/public relations/marketing? A: I chose...
Have you noticed a change with our InfluenceHER episodes? That is because InfluenceHER has turned virtual! Rather than stopping production due to the pandemic, we decided to roll with the changes. In case you don’t know, InfluenceHER is a video podcast produced...
One of the biggest joys we have throughout the year is helping some of the amazing nonprofits we have here in our local communities. This year though has been incredibly tough to watch as the postponements and cancellation emails have come in for the all the galas and...
