If you’ve followed our blogs over the past couple years, a recurring theme has been the increasing importance of including video in your public relations efforts. People are visual learners and video has been proven to capture attention more effectively than print and...
‘Tis the season for holiday shopping! Are you on the hunt for thoughtful and unique gifts? The Capital Region is full of innovative small business owners and talented makers creating items that everyone on your shopping list will love. It’s more important now...
Say hey to Dylan! Dylan is a junior at Hobart College, pursuing a degree in communications and marketing. This winter break, he is spending time with the Baker Public Relations team virtually, learning the ropes and how to succeed as a PR professional. Question:...
Have you heard a saying or question that brought back memories of a certain time or place? What if someone asked you a question regarding being thankful? Most minds would flash back to the scene of sitting around the festively decorated Thanksgiving dinner table....
Black Friday is known for its hot deals that draw huge crowds of people. So, what happens now as The Centers for Disease Control and Prevention classifies “shopping at crowded stores just before, on or after Thanksgiving” as a high-risk activity to avoid? Shifting...
As part of our business philosophy, we are constantly researching and working to understand how clients and customers want to connect with brands and businesses. It is valuable information that we use to advise our clients as we put together their public relations and...
