Influencer Marketing Influencer marketing may sound like a twenty-first-century term, however, this marketing strategy has existed since the 1930s. Coco Chanel is recognized as one of the first to successfully execute influencer marketing as we know it...
“It can take 20 years to build a reputation, and only five minutes to ruin it.” – Warren Buffet In today’s world, crises can be very unpredictable, fast moving and paralyzing to an organization. If you share too little, you may raise suspicion. If you share too much,...
There are many moving parts when it comes to planning an event. Whether celebrating the opening of a new building or inviting the community to commemorate years of service as a local business, it is crucial that the event runs smoothly. Here are a few tips to start...
Remember your first day as an intern? Deciding what to wear, what to say and what you can bring to the table to set yourself apart was probably front of mind. It is an exciting opportunity to dip your toe in the “real world” off campus, find out what...
EMILY: There are a lot of questions television reporters get from the public… No, we don’t have our hair and makeup done for us. Yes, most will write, shoot and edit their own stories. And no, most reporters don’t get nervous on camera. GEOFF: Emily...
Just as the advent of social media allowed companies and brands to connect directly with their customers in the 2000s, video has become the proven way to expose your brand, build customer loyalty and interact in a fun way. The ability to livestream on all major...
