ALBANY, N.Y. — The Albany Business Review (ABR) announced yesterday that Megan Baker, Founder and CEO of Baker Public Relations, is among this year’s Women Who Mean Business honorees. The recognition is part of the ABR’s Women in Leadership program and considers the...
The Power of Presence: Why In-Person Events Still Matter in a Digital-First World By: Katie Lorber, Director, PR & Marketing Let’s be honest. We’re constantly online scrolling, liking and clicking. But there is still nothing like walking into...
To B(log), or Not to B(log): It’s No Question By: Geoff Redick, Director, Public Affairs If you are a regular reader of the ROI newsletter—or especially if you’re not—then you know the value of this blog we write every month. If you’re a regular...
Public Relations, Explained (Spoiler Alert—It’s More Than Swag Bags and Social Media Posts!) By: Marisa Akley, Director of Operations Public Relations is not just schmoozing at parties while holding a glass of overpriced Pinot Grigio (though, yes,...
The Rise of Micro-Influencers: How to Leverage Them for Your Brand By: Morgan Gage, Social Media Specialist At Baker Public Relations, we know the world of digital marketing is constantly changing and the way we think about influence is shifting...
The Changing Landscape of Healthcare By: Megan Davis, Director, Healthcare PR At Baker Public Relations, healthcare businesses and practices make up a sizable share of our client base – and as the agency’s director of healthcare, it is my job to...
Is AI making copywriters like me expendable? And what does that mean for you? By: Bob Stein, Copy Editor & Strategy Director I’m a pretty decent writer, and for my entire professional career employers and clients have been paying me to...
Unlock the Magic of Holiday Social Media Marketing By: Brianna Leach, Digital Content Creator The holiday season is a spectacular time of joy and connection, and—if you’re a marketer—untapped potential for audience engagement and sales....
SARATOGA SPRINGS, N.Y.— aptihealth, a pioneer in revolutionizing behavioral healthcare, unveils groundbreaking findings from its Impact Analysis report, establishing its Advanced Care Program as a frontrunner in Value Based Care (VBC) Behavioral Health programs. The...
Plattsburgh, N.Y.—70% of dementia caregivers report coordinating care for their loved one is stressful, with one in five pointing to costs associated with care as a major contributor to their increased anxiety. The Alzheimer’s Disease Caregiver Support Initiative...
