The Top Five PR Trends of 2024

The Top Five PR Trends of 2024 By: Morgan Gage, Social Media Specialist           Why does the Baker Public Relations’ team track and stay up to date on the latest industry trends? It’s simple; so, we can help our clients put their best foot...

Unlocking the Power of Digital Advertising Algorithms

10 Best Practices for Effective Targeting In today’s digital age, the success of any marketing campaign relies heavily upon the efficient use of digital advertising algorithms. These algorithms have revolutionized the way businesses reach their target audience,...

The Strategic Comms Plan Behind Taylor Swift’s Midnights

“What if I told you none of this was accidental” -Taylor Swift, the song Mastermind from the album Midnights  Taylor Swift is a well-known mastermind of commanding her audience’s attention and engagement. Her most recent album release, 2022’s “Midnights,” was rolled...

When ‘No Comment’ is still a comment

On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...

The PR Trends that Dominated in 2022

And what to look out for in 2023  Each industry is subject to trends that influence operations, and public relations is no different. With the ever-increasing reliance on the internet and conversations that happen there, it’s clear to see which topics were reigning...

Why thought leadership is an important PR strategy

Establishing a client as an industry expert with unique insight will always be important in helping to build brand reputation and credibility, driving audience growth, promoting business-to-business marketing and securing status as a trusted go-to source for prominent...