What’s The Buzz About ESG Messaging And Why It Should Be Part of Your PR Strategy By: Tiarnan Barrett, Account Executive In today’s purpose-driven landscape, consumers, employees and stakeholders are increasingly seeking brands that contribute...
Brand Consistency: Why Small Details Make a Big Difference By: Morgan Gage, Social Media Marketing Specialist Let’s be honest: we live in a world where brands are constantly competing for attention. Standing out isn’t just about flashy campaigns...
The Power of Presence: Why In-Person Events Still Matter in a Digital-First World By: Katie Lorber, Director, PR & Marketing Let’s be honest. We’re constantly online scrolling, liking and clicking. But there is still nothing like walking into...
To B(log), or Not to B(log): It’s No Question By: Geoff Redick, Director, Public Affairs If you are a regular reader of the ROI newsletter—or especially if you’re not—then you know the value of this blog we write every month. If you’re a regular...
Public Relations, Explained (Spoiler Alert—It’s More Than Swag Bags and Social Media Posts!) By: Marisa Akley, Director of Operations Public Relations is not just schmoozing at parties while holding a glass of overpriced Pinot Grigio (though, yes,...
The Rise of Micro-Influencers: How to Leverage Them for Your Brand By: Morgan Gage, Social Media Specialist At Baker Public Relations, we know the world of digital marketing is constantly changing and the way we think about influence is shifting...
