Event Planning Tips and Tricks

There are many moving parts when it comes to planning an event. Whether celebrating the opening of a new building or inviting the community to commemorate years of service as a local business, it is crucial that the event runs smoothly. Here are a few tips to start...

Lessons Learned from a Public Relations Internship

Remember your first day as an intern? Deciding what to wear, what to say and what you can bring to the table to set yourself apart was probably front of mind.  It is an exciting opportunity to dip your toe in the “real world” off campus, find out what...

Common Misconceptions About the Media

EMILY: There are a lot of questions television reporters get from the public…  No, we don’t have our hair and makeup done for us.  Yes, most will write, shoot and edit their own stories.  And no, most reporters don’t get nervous on camera.  GEOFF: Emily...

The Ease of Livestreaming and Why You Invest in Doing it Well

Just as the advent of social media allowed companies and brands to connect directly with their customers in the 2000s, video has become the proven way to expose your brand, build customer loyalty and interact in a fun way. The ability to livestream on all major...

Spring Public Relations Trends

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...

Why You Should Redesign Your Website

“Websites will promote you 24/7, no employee will do that.” — Paul Cookson  Let that sink in.   Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the...