Palette Upstairs Opens on Broadway in Saratoga Springs

Saratoga Springs, N.Y. – Palette Upstairs, a diverse co-working space, is opening its doors atop Palette Cafe in Saratoga Springs with a grand opening today, November 7. This is considered phase two of local entrepreneurs Mark and Catherine Hover’s Broadway strip...

Why Multimedia is Crucial for your Business

New technology is being introduced every day, and as a business owner, you want to keep up with these evolving tools, and use them to your benefit. That is where multimedia comes into play. What is multimedia content? It is the action of using more than one medium of...

Best PR Strategies to Launch your Restaurant

Every restaurant brand has a unique story to tell, but without a public relations (PR) strategy, that story may never be told. From the moment you open the doors, you may want to have a clear plan on how to spread the word about your restaurant. PR helps restaurants...

Strategic Planning: The Foundation of a Successful PR Campaign

There are many facets in planning and executing a successful public relations campaign. Having a PR professional on your team can help you find a targeted approach that works. However, achieving your initial PR goals may take up to a year. Once you’ve decided that you...