Why thought leadership is an important PR strategy

Establishing a client as an industry expert with unique insight will always be important in helping to build brand reputation and credibility, driving audience growth, promoting business-to-business marketing and securing status as a trusted go-to source for prominent...

5 Things you can do to give your Instagram page a facelift 

Is your Instagram page in need of some updating? Having an Instagram is like having another page to your website. People go to your profile to meet you! It is a place to showcase your brand, participate in a culture, and advertise your product. We could talk about...

I was wrong…

There came a time when I knew I no longer wanted to work in TV news. I lost my appetite for it. As I was trying to figure out what the future might hold, one thing I knew for sure, I did not want to work for a PR agency. I felt that agency life equated to representing...