Media Relations Trends You Need to Incorporate Now

Blog

2022—another year of uncertainties. This means another year of uncertainties for the public relations industry. Publicists and communication experts are no strangers to the changing landscape of this business. We are used to adapting to what the industry throws at us....

A Guide to Efficient Communication in Associations

Blog

Your Association Lacks Internal Communication? Here’s Why:   Having well-organized and clear internal communication is vital for any association’s success. It is nearly impossible to manage any external business if internal issues arise.  Associations face a unique...

Five Marketing Trends to Adopt In 2022

Blog

In celebration of National Marketing Day, we are sharing our top five trend predictions for this year.   Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel...

Influencer Marketing Guide

Blog

Influencer Marketing  Influencer marketing may sound like a twenty-first-century term, however, this marketing strategy has existed since the 1930s. Coco Chanel is recognized as one of the first to successfully execute influencer marketing as we know it...

Crowne Plaza Albany – The Desmond Hotel

Case Studies, Travel, Tourism, Hospitality & Lifestyle

Baker Public Relations was selected to assist The Demond Hotel in Albany, New York, with a rebranding and relaunch of the well-known property while transitioning from a private brand to a Crown Plaza, IHG hotel.   Baker Public Relations worked alongside internal...