ALBANY, N.Y. — The Albany Business Review (ABR) announced yesterday that Megan Baker, Founder and CEO of Baker Public Relations, is among this year’s Women Who Mean Business honorees. The recognition is part of the ABR’s Women in Leadership program and considers the...
The Power of Presence: Why In-Person Events Still Matter in a Digital-First World By: Katie Lorber, Director, PR & Marketing Let’s be honest. We’re constantly online scrolling, liking and clicking. But there is still nothing like walking into...
To B(log), or Not to B(log): It’s No Question By: Geoff Redick, Director, Public Affairs If you are a regular reader of the ROI newsletter—or especially if you’re not—then you know the value of this blog we write every month. If you’re a regular...
Public Relations, Explained (Spoiler Alert—It’s More Than Swag Bags and Social Media Posts!) By: Marisa Akley, Director of Operations Public Relations is not just schmoozing at parties while holding a glass of overpriced Pinot Grigio (though, yes,...
The Rise of Micro-Influencers: How to Leverage Them for Your Brand By: Morgan Gage, Social Media Specialist At Baker Public Relations, we know the world of digital marketing is constantly changing and the way we think about influence is shifting...
