Katie Lorber | Director, Public Relations & Marketing
Newly relocated to the Capital Region from New York City, Katie is a growth-oriented public relations and marketing executive with over 17 years of experience in the fashion industry. Having formed her career at some of the worlds premier full-service apparel firms, Katie specializes in building brands and executing integrated marketing strategies for B2B and B2C segments. She has a proven track record of developing and implementing creative concepts, seasonal campaigns, content, added-value partnerships, social media, events, and publicity. Katie’s previous client list ranges from luxury to mass-market retailers including Bergdorf Goodman, Neiman Marcus, Lord & Taylor, Target, and Walmart.
As director of public relations and marketing, Katie works with the agency’s lifestyle, hospitality, retail, food and beverage and wellness clients to develop and execute integrated communications campaigns. With her ability to stay on top of the ever-changing PR industry, she blends the overlapping areas between marketing, PR, and influencer relations in a dynamic and unique way.
Katie currently resides in Saratoga Springs, with her husband and daughter, where they enjoy outdoor activities and community events and supporting local businesses. Born in New Jersey, Katie graduated from Monmouth University in 2006 with a Bachelor of Arts degree in Marketing.