Baker Public Relations assisted Pizzaiolo Primo‘s owner/restaurant group with media relations and social media on the reopening of the popular Pittsburgh restaurant. Baker Public Relations’ team was tasked with a media push for the reopening after being closed for six months due to the pandemic. Press coverage included pre-opening, during and post-opening and from March 2021 to June 2021, Baker Public Relations secured 23 local, regional and national articles, including TV and radio spots, print and online coverage. This coverage resulted in $2,151,772 in advertising equivalence with over 232,624,000 social media impressions. Placements appeared in the Pittsburgh Post-Gazette, Pittsburgh Tribune-Review, MSN, Pittsburgh Business Times, Next Pittsburgh, the City Paper, The Incline, Good Food Pittsburgh, WTAE-TV, KDKA-AM and WPXI-TV, among others.