Integrated Campaign
Since 1987, Creatacor, Inc., headquartered in Clifton Park, NY, has been
the go-to source for custom exhibits and displays, mobile tours, marketing events, stage sets and museums, and complete trade show management. Creatacor works with many well-respected brands worldwide including LEGO®, Virgin Atlantic, OSRAM SYLVANIA, Central Garden & Pet, the University at Albany, Albany Medical Center, AMRI, PrimaLoft, MVP and more.
In 2012, as Creatacor projected steep growth over the next few years, the company engaged Baker Public Relations to further build brand equity locally, regionally, and nationally. Additionally, the company was celebrating a milestone25 years in business and needed assistance with the kick-off of its “THINK 25” marketing campaign. This campaign included the design and launch of an interactive website.
Baker PR implemented a public relations plan that included press release development and issuance, timely pitches to the media, production of a timeline video, creation of employee (Straight from the Crate) and client (Collaborations) e-newsletters, a 25th anniversary open house, and a day at the track for select VIP customers. These tactics were instrumental in increasing overall awareness, visibility and further building relevance in the market.
To date, Baker PR has secured media placements in the Albany Business Review, Times Union, Daily Gazette, the Saratogian, Troy Record, Saratoga Business Journal, Southern Saratoga County Chamber of Commerce, Exhibit City News, Events in America, and Exhibitor Magazine.
Baker PR serves as agency of record for Creatacor today providing media relations, marketing, business development, video production, public affairs and social media services.
Additionally, we work closely with Creatacor clients such as LEGO to generate awareness for projects including the North American International Toy Fair and LEGO Americana Tour.
