Available Positions

At Baker Public Relations, our teams work on a variety of accounts, from startup companies to Fortune 500’s, government agencies and not-for-profits. Whether launching a new product, managing time-sensitive crisis communications, or building integrated communications campaigns that engage with consumers, bloggers, influencers and experts, there’s always something exciting happening at Baker Public Relations.

We offer an environment where employees receive hands-on experience and an opportunity to grow, learn, and succeed. We continually strive to partner with people who are ambitious and intent on thriving.

Whether you are a seasoned PR professional or just starting out in the industry, we are always on the lookout for hard working and resourceful people to join our team.

Public Relations Strategist (On-site, Albany, N.Y.)

Baker Public Relations, a full-service, woman-owned communications agency, is seeking to hire an experienced Public Relations Strategist to work in conjunction with the team to deliver exceptional services for a range of clients in the agency’s roster that includes healthcare, hospitality, lifestyle, government, legal, higher education, technology and real estate industries.  

Candidates must be highly organized, detail-oriented, hungry to work and have excellent communication skills, both oral and written. 

The day-to-day:

  • Act as the daily contact for various clients, managing public relations needs and overseeing creative service requests, vendors and outside consultants as needed. 
  • Lead cross-functional teams to align PR initiatives with organizational goals and objectives. 
  • Help clients achieve success through personalized service and an understanding of their industries and business objectives, as well as their challenges and opportunities. 
  • Work cross-functionally with team members to create and implement PR strategies and campaigns that align with clients’ goals and objectives, identify target audiences and set measurable goals. 
  • Manage press requests, distribute and draft press releases, articles, newsletters and other communications materials, seeking high-level placements in print, broadcast and online media.  
  • Build and maintain positive relationships with media outlets and journalists through effective story pitching, interview coordination, inquiry management, and networking. 
  • Plan and coordinate events such as press conferences, product launches and community outreach initiatives to generate positive publicity and engage key stakeholders; serve as client and agency representative at such events. 
  • Handle crisis communications and manage client reputations in the event of a negative situation or crisis.  
  • Effectively leverage data analysis and reporting tools to provide clients with results and recommendations for future strategies. 
  • Write compelling and on-brand content for digital and social channels and demonstrate an aptitude and willingness to manage social media campaigns and efforts. 
  • Attend networking and media events, and meetings with clients, vendors and partner organizations to discuss aspects of PR campaigns and activities. 
  • Demonstrate capability to provide strategic counsel to clients at a moment’s notice with support from account leads or other members of the team. 
  • Mentor junior staff, fostering a culture of continuous learning and growth.  
  • Assist in delivering presentations to various internal and external audiences, including media training for clients and new business pitches. 
  • Create and manage client budgets and work to ensure projects are completed within the budget. 
  • Establish community relationships to expand the agency’s network to contribute to future new business initiatives. 
  • Miscellaneous research, duties and projects as required.  

Key Skills:

  • Excellent communication skills, both written and verbal 
  • Strategic thinking and problem-solving abilities 
  • Media savvy and understanding of the media landscape 
  • Strong analytical skills to measure PR campaign effectiveness 
  • Ability to build relationships and influence others 
  • Knowledge of digital media and social media platforms 
  • Experience with crisis communications 
  • Strong organizational and time-management skills 
  • Ability to work on tight media deadlines and meet your team and clients’ demands 
  • Solid presentation skills  
  • Creative and energetic personality

Qualifications:

  • Bachelor’s degree in journalism, communications, or related field is required. 
  • Minimum of 10 years’ experience in a communications role either in-house or with an agency (preferred). 
  • Experience managing several accounts and/or projects simultaneously.  
  • Passion for creativity and innovation.  
  • Strong managerial and team building skills.  
  • Ability to see the “big picture,” prioritize appropriately, and embrace a “team” concept. 
  • Strong ability to prioritize, individually and for others. 
  • Exceptional written and verbal communication skills with great attention to detail.  
  • Experience creating and managing budgets for projects covering all the above. 
  • A thorough understanding of the agency process and agency/client relationship model. 
  • Willing to work hours as required by workload, sometimes including after hours, weekends, plus ability to travel as needed.  
  • A strong ‘self-starter’ mentality and sense of responsibility.  
  • A positive, upbeat attitude!  
  • Desire to do the best work of your career.  

    Benefits: 

    • Health and Dental 
    • 401(k) Plan with discretionary employer match 
    • Paid Family Leave 
    • Professional Development 
    • Employee Compensation Incentive Program 
    • Annual Wellness Stipend 
    • Summer Fridays 
    • Company Get Togethers/Team Building

    Salary Range: $65,000 – $80,000

    If you are interested in this position, submit your resume to marisa@bakerpublicrelations.com 

     

     

    Senior Account Executive - St. Petersburg, Florida

    Baker Public Relations, a full-service, New York State Certified Women Business Enterprise, with locations in St. Petersburg, Fla., Pittsburgh, Pa. and in Albany, N.Y., is seeking a Senior Account Executive for our St. Petersburg, Fla. location. This is a full time, salaried position. The ideal candidate will have worked within a PR agency setting, is an expert at pitching the media, an impeccable writer, and can manage multiple client accounts and team members. 

    Please note that this is not an entry level position and only candidates with previous PR experience will be considered. Writing samples and examples of successful and recent media outreach will be expected to move forward in the process. 

    Responsibilities:

    • Manage daily workflow of 5+ accounts while driving consistent media results; 
    • Develop, review and approve agendas, press releases, pitches, op-eds, recaps and other materials; develop and approve work plans, activity reports, clipbooks and other internal documents. 
    • Write and edit media materials such as press kits, media advisories, fact sheets, bios, and case studies. 
    • Manage client expectations and assist clients in maximizing relationship with Baker PR. 
    • Develop and maintain relationships with influential members of the media in order to ensure placements; identify opportunistic media angles as they come up in current events. 
    • Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy. 
    • Execute and advise on PR strategies and collaboratively develop strategic media plans. 
    • Create and edit media lists using Muck Rack.  
    • Monitor the media and seek out speaking opportunities for clients as thought leaders and “experts in their field.” 
    • Facilitate and attend client interviews and all client events. 
    • Coordinate various event planning and media outreach events. 
    • Work with team members to respond to client requests and ensure requests are taken care of in an efficient and timely manner.  
    • Provide guidance and leadership to junior-level staff on team issues, account workflow and general account issues; Manage daily intern responsibilities. 
    • Participate in the development of materials for new business opportunities including timelines, proposals, business decks, briefs and case studies; assist in generating new business leads. 
    • Participate in brainstorming sessions to develop strategic/creative thinking for clients. 
    • Misc. research, duties and projects as required. 

    Qualifications:

    • B.S/B.A in Public Relations or related field. 
    • At least 6 years demonstrated excellence in a PR agency or advertising firm. 
    • Excellent written, verbal and interpersonal skills. 
    • Able to work independently and as part of a team. 
    • Strong leadership and motivation skills. 
    • Proven client relations and supervisory skills. 
    • Creative and energetic personality; detail oriented. 
    • Strong understanding of social media, integration, monitoring and measurement tools. 

    Benefits:

    • Medical and Dental 
    • 401(k) 
    • Professional Development 
    • Employee Compensation Incentive Program 
    • Annual Wellness Stipend 
    • Summer Fridays 
    • Company Get Togethers/Team Building 

    If you are interested in this position, submit your resume to Marisa@bakerpublicrelations.com.

     

     

    Director of Client Strategy & Development – St. Petersburg, Florida

    Baker Public Relations, a full-service, a New York State Certified Women Business Enterprise, with locations in St. Petersburg, Fla., Pittsburgh, Pa. and in Albany, N.Y., is seeking a Director of Client Strategy and Development to help support new revenue growth for the Florida market. To enable the agency to continue its growth trajectory forward, it needs the committed expertise of a talented and passionate marketing and public relations professional with 10-plus years of experience and demonstrated success in growing and overseeing a portfolio of clients to act as Director of Client Strategy & Development. This position reports directly to the president & CEO. 

     

    We are looking for a candidate who is driven, diligent, self-motivated and confident in their ability to successfully lead teams and establish strong relationships in the community and with Baker Public Relations clients. This role would suit an established PR professional looking to further develop their skills in client management, business development, and leadership. In return, we offer a very competitive salary, excellent growth opportunities, and a brilliant working environment. 

    Is This You? 

    Job Responsibilities include: 

    • Work with account leads and senior team members to maintain and grow existing client relationships.  
    • Understand and translate the client’s marketing objectives into actionable next steps to effectively lead the media strategy and development of campaigns. 
    • Work collaboratively to manage workflow, ensuring flawless and timely execution.
    • Lead the growth and retention of client portfolio with incremental upsell opportunities. 
    • Participate in new business pitches. 
    • Scope and define project parameters based upon campaign objectives to develop SOWs and profitable fee structures. 
    • Immerse yourself in the client’s business and develop the knowledge base needed to become a key strategic partner. 
    • Develop client presentations and other communications that are clear and persuasive. 
    • Supervise the daily functions, development, and growth of junior team members and direct reports, offering training, mentoring feedback, and guidance as needed. 
    • Train, mentor, and support team members of all levels in executing effectively. 
    • Support the creation, editing, and approval of client press materials, messaging and strategic plans. 
    • Manage and lead the agency’s day-to-day efforts with key client relationships and accounts.  
    • Strategically advise clients and develop ideas and solutions that achieve business, marketing and engagement objectives. 
    • Participate in and/or lead brainstorming sessions for the agency.   
    • Own the media strategies and forecasts developed to achieve client’s revenue/sales targets across all digital platforms (Performance). 
    • Assess and recommend research that will uncover category and/or consumer insights that will impact the client’s business and shape communications strategy. 
    • Translate client assignments into meaningful briefs for the creative teams and effectively balance dual expectations of clients and the agency.  
    • Clearly establish objectives and priorities for client initiatives.  
    • Review KPI’s for clients and oversee reporting on metrics.  
    • Remain informed of emerging marketing and PR strategies and trends.  
    • Attend key meetings, events, conferences, networking events, etc.  
    • Miscellaneous research, duties and projects as required.  

    Candidate Requirements include:  

    • Bachelor’s degree in journalism, communications, or related field is required. 
    • Minimum of 10 years’ experience in a communications role either in-house or with an agency (preferred). 
    • Experience managing several accounts and/or projects simultaneously.  
    • Passion for creativity and innovation
    • Strong managerial and team building skills.  
    • Ability to see the “big picture”, prioritize appropriately, and embrace a “team” concept. 
    • Strong ability to prioritize for self and others. 
    • Exceptional written and verbal communication skills with a great attention to detail.  
    • Experience creating and managing budgets for projects covering all of the above. 
    • A thorough understanding of the agency process and agency/client relationship model. 
    • Willing to work hours as required by workload, sometimes including afterhours, weekends, plus ability to travel as needed.  
    • A strong ‘self-starter’ mentality and sense of responsibility.  
    • A positive, upbeat attitude!  
    • Desire to do the best work of your career.  

    Benefits:  

    • Medical and Dental 
    • 401(k) 
    • Professional Development 
    • Employee Compensation Incentive Program 
    • Annual Wellness Stipend 
    • Summer Fridays 
    • Company Get Togethers/Team Building 

    If you are interested in this position, submit your resume to marisa@bakerpublicrelations.com.

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