Matt Potolski joined Baker Public Relations as a Senior Account Executive in October 2023. In this role, he works with and oversees a roster of clients across healthcare, sports and entertainment, education and public affairs.

Prior to joining Baker Public Relations, Matt spent nearly five years as a member of the NBC Sports Communications team. He led day-to-day publicity and overall communications strategy for properties including NASCAR, INDYCAR, Notre Dame Football, horse racing and college basketball. During his time at NBC Sports, Matt worked on some of the biggest events in all of media, highlighted by the Tokyo and Beijing Olympics and Super Bowl LVI.

Matt’s interest in sports marketing began as a student at Syracuse University where he interned with Syracuse University Athletics, Brooklyn Sports & Entertainment and Syracuse FC, among others. He has since expanded his marketing expertise to many fields in the for-profit and nonprofit sectors. 

A Capital Region native and current Guilderland resident, Matt spends more time than he should rooting for the Syracuse Orange as well as the New York Mets, Boston Celtics and Miami Dolphins. He enjoys golf, running and traveling with his parents and older sister.