Baker Public Relations was retained by 23rd and Fourth, a full service interior design and showroom offering fine furniture, gifts and home accessories. Founded by a talented, local mother/daughter team, 23rd [and Fourth] needed assistance with the winter grand opening of their new location at 130 Excelsior Avenue in Saratoga Springs, N.Y. as well as overall brand awareness.
Baker Public Relations developed a communications strategy that included marketing, social media, media relations, event planning and strategic partnerships. We begin our engagement with a messaging session and development of a message platform.
As construction completed on the new 3,000-square-foot space, our team helped to plan and coordinate a grand opening celebration that included outreach to dignitaries, business leaders and local media. The event was a success drawing more than 75 people to the ribbon cutting. 23rd [and Fourth] was featured on Spectrum News (Your Home Segment), Albany Business Review, Saratoga Business Journal, Women@Work, Times Union, Saratoga Today, Mamatoga, and the Saratogian.