Media Relations and Event Management
Industry: Water Treatment/Technology
Target Market: Industrial customers, municipalities and utilities, environmental and remediation firms, aquatics and recreational facilities
The Challenge
Evoqua Water Technologies, a global leader in water treatment solutions headquartered in Pittsburgh, sought to promote the grand opening of its Sustainability and Innovation Hub in Lawrenceville on October 21, 2021. The goal was to highlight the new facility, demonstrate commitment to the region and position Evoqua as a leader in sustainable water innovation.
Our Approach
The Baker Agency managed all media relations for the event, targeting key business and environmental editors, reporters and major broadcast outlets. The team executed a comprehensive campaign using personalized pitches, media advisories, press releases and persistent follow-up with Pittsburgh media. On the day of the event, The Baker Agency provided guided tours for media and stakeholders, coordinated on-site logistics and ensured a smooth execution—including setup, signage, dignitary greetings and media support.
The Results
Our efforts resulted in significant media coverage, yielding an advertising value equivalency (AVE) of $78,678 and 8.5 million impressions. This visibility bolstered Evoqua’s reputation as a leader in sustainable water resources across local media and the Pittsburgh region. Impressed with the results, Evoqua further engaged The Baker Agency for media training ahead of a national television interview, reinforcing the agency’s value as a trusted communications partner.