Careers and Internships

Baker Public Relations, a full-service, a New York State Certified Women Business Enterprise, with locations in St. Petersburg, Fla., Pittsburgh, Pa. and in Albany, N.Y., is seeking a Director of Client Strategy and Development to help support new revenue growth for the Florida market. To enable the agency to continue its growth trajectory forward, it needs the committed expertise of a talented and passionate marketing and public relations professional with 10-plus years of experience and demonstrated success in growing and overseeing a portfolio of clients to act as Director of Client Strategy & Development. This position reports directly to the president & CEO.

We are looking for a candidate who is driven, diligent, self-motivated and confident in their ability to successfully lead teams and establish strong relationships in the community and with Baker Public Relations clients. This role would suit an established PR professional looking to further develop their skills in client management, business development, and leadership. In return, we offer a very competitive salary, excellent growth opportunities, and a brilliant working environment.

Is This You?

Job Responsibilities include: 

• Work with account leads and senior team members to maintain and grow existing client relationships.
• Understand and translate the client’s marketing objectives into actionable next steps to effectively lead the media strategy and development of campaigns.
• Work collaboratively to manage workflow, ensuring flawless and timely execution.
• Lead the growth and retention of client portfolio with incremental upsell opportunities.
• Participate in new business pitches.
• Scope and define project parameters based upon campaign objectives to develop SOWs and profitable fee structures.
• Immerse yourself in the client’s business and develop the knowledge base needed to become a key strategic partner.
• Develop client presentations and other communications that are clear and persuasive.
• Supervise the daily functions, development, and growth of junior team members and direct reports, offering training, mentoring feedback, and guidance as needed.
• Train, mentor, and support team members of all levels in executing effectively.
• Support the creation, editing, and approval of client press materials, messaging and strategic plans.
• Manage and lead the agency’s day-to-day efforts with key client relationships and accounts.
• Strategically advise clients and develop ideas and solutions that achieve business, marketing and engagement objectives.
• Participate in and/or lead brainstorming sessions for the agency.
• Own the media strategies and forecasts developed to achieve client’s revenue/sales targets across all digital platforms (Performance).
• Assess and recommend research that will uncover category and/or consumer insights that will impact the client’s business and shape communications strategy.
• Translate client assignments into meaningful briefs for the creative teams and effectively balance dual expectations of clients and the agency.
• Clearly establish objectives and priorities for client initiatives.
• Review KPI’s for clients and oversee reporting on metrics.
• Remain informed of emerging marketing and PR strategies and trends.
• Attend key meetings, events, conferences, networking events, etc.
• Miscellaneous research, duties and projects as required.

Candidate Requirements include:  

• Bachelor’s degree in journalism, communications, or related field is required.
• Minimum of 10 years’ experience in a communications role either in-house or with an agency (preferred).
• Experience managing several accounts and/or projects simultaneously.
• Passion for creativity and innovation
• Strong managerial and team building skills.
• Ability to see the “big picture”, prioritize appropriately, and embrace a “team” concept.
• Strong ability to prioritize for self and others.
• Exceptional written and verbal communication skills with a great attention to detail.
• Experience creating and managing budgets for projects covering all of the above.
• A thorough understanding of the agency process and agency/client relationship model.
• Willing to work hours as required by workload, sometimes including afterhours, weekends, plus ability to travel as needed.
• A strong ‘self-starter’ mentality and sense of responsibility.
• A positive, upbeat attitude!
• Desire to do the best work of your career.

Benefits:  

• Medical and Dental
• 401(k)
• Professional Development
• Employee Compensation Incentive Program
• Annual Wellness Stipend
• Summer Fridays
• Company Get Togethers/Team Building

If you are interested in this position, submit your resume to marisa@bakerpublicrelations.com.

Baker Public Relations, a full-service, woman-owned communications agency, with offices in Albany, N.Y., Pittsburgh, Pa. and St. Petersburg, Fla., is seeking to hire an experienced, talented account executive to work in conjunction with all Baker PR teams to deliver exceptional account management services for a range of clients in the agency’s roster that includes healthcare, hospitality, lifestyle, government, legal, sports, higher education, technology and real estate industries.  

Candidates must be highly organized, detail-oriented, hungry to work and have excellent communication skills, both oral and written.

The Day-to-Day

• Write and distribute press releases, media advisories, pitch letters, case studies, blog posts and more.
• Drive media and influencer outreach; arrange media interviews and prepare clients; monitor media coverage and provide results to team members and clients.
• Create content for and manage clients’ social media accounts such as Twitter, LinkedIn, Facebook, and Instagram.
• Work with Creative Services team to identify existing messaging and content that can be leveraged in overall media and influencer outreach plans.
• Write clear and concise content for media pitches, blog posts, social media posts, press releases, and other content; work closely with social media team to develop and execute messages.
• Brainstorm new ideas for PR campaigns.
• Attend client events and industry conferences and workshops.
• Assist team in the planning and executing of client events.

Key Skills

• Excellent written, verbal and interpersonal skills (whether by phone, in person or by email).
• You need to be hot on spelling, grammar and proof-reading, as well have a creative flair for creating engaging copy.
• Able to work independently and work well in a team-oriented, collaborative environment.
• Strong organizational and time-management skills; you will be required to work on tight media deadlines as well as meeting the demands of your team and clients.
• You must have solid presentation skills whether communicating ideas to your team, presenting stories to journalists or presenting PR and media campaigns to clients, you need to organize information succinctly to capture their attention.
• Creative and energetic personality.
• Strong analytical skills.
• Strong understanding of social media, integration, monitoring and measurement tools

Qualifications

• Bachelor’s degree in public relations, communications, journalism or marketing.
• At least 2-4 years of PR agency experience, communications or other related field.
• Proficient in Microsoft Office 365 Suite and in social media channels.

Benefits

• Health and Dental Insurance
• 401(k)
• Professional Development
• Employee Compensation Incentive Program
• Annual Wellness Stipend
• Summer Fridays
• Company Get Togethers/Team Building

The Baker Agency, a full-service, woman-owned communications agency, with offices in Albany, N.Y., Pittsburgh, Pa. and St. Petersburg, Fla., is seeking to hire an experienced, talented Director, Public Relations (PR) and Marketing to play a critical role within the agency, serving as the primary day-to-day strategic contact for clients while overseeing the successful execution of integrated public relations, marketing and video campaigns. This individual will manage client relationships, leads account teams, drive campaign strategy across a range of clients within the agency’s roster, including healthcare, hospitality, government, professional services, sports, education, technology, nonprofit and real estate.

This individual will also work in conjunction with internal stakeholders to drive internal PR and Marketing strategy and execution across the agency.   

The ideal candidate is a strong communicator, strategic thinker and proactive project leader who thrives in a fast-paced agency environment and is passionate about delivering impactful client initiatives.

Responsibilities

• Create and execute strategy related to marketing and PR campaigns on behalf of clients.
• Develop and execute branding, advertising and promotional programs on behalf of clients.
• Creation of press releases, speeches, pitch letters, cast studies, etc.
• Work across Baker PR team to brainstorm fresh marketing, PR, advertising and digital ideas.
• Collaborate with cross-functional teams on campaign execution, including the development of content and design to ensure campaign effectiveness.
• Develop timelines, agendas, media plans, and action items to drive press and social programs forward productively.
• Design and review a variety of promotional and marketing materials for the Agency and its clients.
• Create and manage marketing and PR campaigns across digital and traditional platforms.
• Conduct regular review and assessment of all materials to ensure accuracy and consistency.
• Monitor progress of marketing and PR campaigns to determine success.
• Determine KPI’s for clients and report on metrics.
• Establish relationships with current clients and attend key meetings, events, etc.
• Remain informed of marketing and PR strategies and trends.

Key skills

• Ability to connect communications activity to a client’s business goals, reputation and positioning.
• Demonstrate strong branding, advertising and promotional abilities and leadership skills to effectively address client needs in the areas of PR and marketing.
• Build trust with clients and act as a strategic advisor.
• Ability to produce and edit: press releases, media pitches, thought leadership articles, messaging documents.
• Successfully manage multiple clients, deadlines and deliverables simultaneously, while ensuring campaigns stay on schedule, on budget and within scope.
• Demonstrate the ability to prioritize work, manage competing deadlines and maintain attention to detail.
• Demonstrate the ability to delegate work, provide feedback and mentor team members while maintaining quality control.
• Navigate unexpected challenges, shifting client priorities and tight deadlines with confidence and creativity.
• Understand client industries, competitive landscapes and how communications contributes to revenue growth.
• Understand how to track, measure and communicate PR results, including media coverage, engagement metrics and campaign performance.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing or related field.
• 6–10 years of experience in public relations, marketing and/or strategic communications.
• Agency experience strongly preferred.
• Strong client management and strategic planning experience.
• Exceptional writing, editing, and storytelling skills.
• Ability to manage multiple clients and deadlines simultaneously.
• Strong leadership, mentoring and organizational skills.
• Experience with media monitoring and PR tools (Cision, Meltwater, Muck Rack, etc.).
• Proficient in Microsoft Office 365 Suite and in social media channels.

Benefits

• Health and Dental Insurance
• 401(k)
• Professional Development
• Employee Compensation Incentive Program
• Annual Wellness Stipend
• Summer Fridays
• Company Get Togethers/Team Building

Executive Assistant – Albany, NY (on-site) The Baker Agency, a full-service, woman-owned communications agency, with offices in Albany, N.Y., Pittsburgh, Pa. and St. Petersburg, Fla., is seeking to hire an organized individual to join the creative and talented team as executive assistant. We are looking for an outgoing and confident individual who can thrive in a high-energy, fast-paced environment with great attention to detail. This position is currently part-time with the potential for full-time employment.

Here’s what you’ll be doing:

• Provide high-level support for senior leadership
• Prepare documents
• Arrange staff meetings
• Schedule appointments and update event calendars
• Handle incoming and outgoing mail
• Copy, file and maintain both paper and electronic documents
• Order office supplies
• Book travel arrangements and overnight accommodations for president and CEO and
  other team members
• Assist on various projects as needed
• Run miscellaneous errands

Here’s what is required from you:

• Associate degree required. Bachelor’s degree highly preferred.
• Minimum of 3-5 years of Administrative Assistant/Executive Assistant experience, preferably working for a C-Suite.
• Professionally polished with exceptional communication skills, both written and verbal.
• Excellent organizational skills, with strong attention to details
• Ability to multitask and perform well under pressure.
• Strong proficiency in Excel, Word, PowerPoint, Outlook, Microsoft Teams and QuickBooks.
• Strong computer skills a must.
• Always maintain strict confidentiality.

Featured Benefits:

• Medical insurance
• Dental insurance
• 401(k)
• Paid maternity/paternity leave
• Flexible work schedule
• Biweekly virtual meditation
• New business employee incentive program
• Summer Fridays
• Bring your dog to work

Send your resume to megan@bakerpublicrelations.com.